Daniel Krupp – VP of Strategy & New Ventures
As a veteran operator in the Fast Moving Consumer Goods space, Daniel brings over a decade of multi-market experience overseeing commercial strategy for some of the world’s most iconic consumer brands, including Coca-Cola, Minute Maid and Monster Energy. Daniel is a subject matter specialist in sales optimization, brand development and route-to-market.
After completing his studies in Sydney, Australia, Daniel embarked on a professional journey that saw him take on senior commercial leadership roles, while working alongside major global retailers, in a diverse mix of mature and emerging markets, including Indonesia, Singapore, Japan, United States, and Continental Europe.
Daniel leads Trichome Capital’s portfolio strategy, with responsibility that includes originating and identifying areas for long-term growth through new venture development and direct investment.
Daniel holds a Bachelor of Commerce degree from Macquarie University and is a certified Chartered Accountant. He has also recently completed his Executive MBA at HEC Paris, a leading business school, ranked 3rd globally by the Financial Times in 2021.